To Sell is Human: The Surprising Truth About Moving Others by Daniel H. Pink

To Sell is Human: The Surprising Truth About Moving Others by Daniel H. Pink

Overview: According to Pink’s research, one out of nine workers is in traditional sales. But what about the other eight? They are in "non-sales selling." They are persuading, negotiating, and pitching ideas every day.

To Sell Is Human explains why the traditional "Always Be Closing" (ABC) mantra is obsolete in an era of information parity. Because customers now have as much information as sellers, the advantage has shifted. Pink introduces a new set of skills—Attunement, Buoyancy, and Clarity—designed for a world where honesty and empathy are the most powerful sales tools.

In the diverse and social professional world of Bangladesh, success often depends on your ability to convince others to support your ideas. Whether you are a doctor convincing a patient to follow a treatment, or a startup founder looking for investors, this book provides the psychological tools to do it effectively and ethically. It reframes "selling" from something "dirty" into something deeply human.

Language: English.

Genre: Business.

Binding: সেলাই করা বাইন্ডিং

Quality: Premium Quality Books.

Printing: High Quality Printing.

Paper: Eye Friendly paper (Cream White)

Cover: Matt cover (Paperback)