This is Marketing by Seth Godin

This is Marketing by Seth Godin

This Is Marketing is a practical and thought-provoking guide to building meaningful brands, understanding customers, and creating marketing that genuinely makes a difference. Bestselling author Seth Godin challenges the traditional idea that marketing is simply about advertising or selling products. Instead, he argues that effective marketing begins with empathy, trust, and a deep understanding of the people you want to serve.

Godin explains how marketers can identify a specific audience, understand their needs and aspirations, and create products or services that solve meaningful problems. He explores important concepts such as positioning, customer empathy, storytelling, trust, permission, brand building, and creating a loyal community.

The book encourages marketers to focus less on reaching everyone and more on serving the right people exceptionally well. Through practical insights and memorable examples, Godin shows how small businesses, entrepreneurs, and established brands can build lasting connections without relying solely on traditional advertising.

Accessible, insightful, and highly relevant to modern business, This Is Marketing is an excellent resource for marketers, entrepreneurs, business owners, creators, and anyone who wants to understand what makes marketing truly effective.

Language: English.

Genre: Self-help, Sales and marketing.

Binding: সেলাই করা বাইন্ডিং

Quality: Premium Quality Books.

Printing: High Quality Printing.

Paper: Eye Friendly paper (Cream White)

Cover: Matt cover (Paperback).