The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

Overview: The Anatomy of an Epidemic
In his debut bestseller, Malcolm Gladwell explores the "Tipping Point"—that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Gladwell argues that social change behaves much like a biological virus; it requires a specific set of conditions to reach epidemic proportions.

Why It Resonates
The Tipping Point changed the way marketers, politicians, and business leaders think about spreading ideas. It teaches that you don't always need a massive budget or a grand plan; sometimes, you just need to find the right people, tweak the message slightly, and pay attention to the environment.

Language: English.

Genre: Reference work.

Binding: সেলাই করা বাইন্ডিং

Quality: Premium Quality Books.

Printing: High Quality Printing.

Paper: Eye Friendly paper (Cream White)

Cover: Matt cover (Paperback).