The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal by David Hoffeld

The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal by David Hoffeld

Overview: Most sales training is based on anecdotes: "This is what worked for a top salesman in the 1980s." David Hoffeld realized this approach was deeply flawed. Instead of relying on trial-and-error, he looked at thousands of peer-reviewed scientific studies to figure out exactly how the human brain makes buying choices.

The result is a highly analytical, step-by-step manual that aligns your sales process with the natural way our brains process information. Hoffeld argues that selling isn't about manipulating people—it’s about understanding the cognitive science behind persuasion and matching your presentation to the buyer's mental checklist.

In the rapidly growing corporate and startup ecosystem of Bangladesh, traditional aggressive selling techniques are losing their charm. Modern B2B clients and consumers demand value and trust. The Science of Selling is a must-read for entrepreneurs, tech founders pitching to investors, real estate professionals, and corporate sales teams. It provides a repeatable, logical framework that removes the guesswork from revenue generation.

Language: English.

Genre: Business.

Binding: সেলাই করা বাইন্ডিং

Quality: Premium Quality Books.

Printing: High Quality Printing.

Paper: Eye Friendly paper (Cream White)

Cover: Matt cover (Paperback)