The Luxury Strategy by Jean-Noël Kapferer and Vincent Bastien

The Luxury Strategy by Jean-Noël Kapferer and Vincent Bastien is a landmark business book arguing that luxury brands must be managed by rules that directly contradict conventional marketing wisdom.

Drawing on decades of experience with major luxury houses, the authors lay out their "anti-laws of marketing" — showing why scarcity, higher prices and limited access build a luxury brand rather than undermine it.

Book details

• Author: Jean-Noël Kapferer & Vincent Bastien
• Subject: Luxury Marketing, Brand Strategy, Business
• Language: English
• Condition: New

Binding: সেলাই করা বাইন্ডিং
Quality: Premium Quality Books.
Printing: High Quality Printing.
Paper: Eye Friendly paper (Cream White)
Cover: Matt cover (Paperback).

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