The Lost Art of Closing: Winning the Ten Commitments That Drive Sales by Anthony Iannarino

The Lost Art of Closing: Winning the Ten Commitments That Drive Sales by Anthony Iannarino

Ask any old-school sales manager about closing, and they will likely give you clichés like "Always Be Closing" (ABC) or pressure tactics designed to force a client to sign a contract on the spot. Anthony Iannarino argues that this aggressive approach is completely dead in the modern B2B (Business-to-Business) world. Today's buyers are highly informed, risk-averse, and completely immune to high-pressure closing lines.

Iannarino flips the traditional script by proving that closing is not a single, explosive event that happens at the very end of a sale.

Instead, closing is a continuous, natural process of winning Ten Distinct Commitments from the prospect throughout the entire sales journey. If you lose a sale at the final stage, it isn't because your final pitch was weak; it is because you skipped or failed to secure one of the foundational commitments earlier in the relationship. This book provides a masterclass on how to control the sales conversation, act as a trusted advisor, and guide clients seamlessly toward a final "Yes."

In Bangladesh’s rapidly expanding corporate sectors—from tech startups and software houses to logistics, manufacturing, and real estate—the sales landscape is shifting dramatically. B2B clients are no longer swayed by smooth-talking agents carrying sweet boxes. Local corporate buyers are sharper, highly numbers-driven, and increasingly skeptical of vague promises.

The Lost Art of Closing is an absolute goldmine for local sales executives, account managers, corporate real estate agents, and startup founders across Dhaka and Chittagong. It provides a flawless, logical script to handle long, complex corporate sales cycles. It strips away the anxiety of "asking for the money" and equips you with a beautifully professional, respectful, and highly effective roadmap to crush your targets and build deep, long-term corporate partnerships.

Language: English.

Genre: B2B Marketing .

Binding: সেলাই করা বাইন্ডিং

Quality: Premium Quality Books.

Printing: High Quality Printing.

Paper: Eye Friendly paper (Cream White)

Cover: Matt cover (Paperback)