The Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer

The Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer

Most sales training programs focus heavily on teaching salespeople how to sell. Gitomer completely flips this model around, stating that this is the wrong question entirely. The only thing that truly matters in commerce is understanding why people buy.

As Gitomer famously writes:

"People don't like to be sold, but they love to buy."

The book serves as a fast-paced, high-energy, and deeply practical guide designed to strip away excuses. Gitomer argues that sales failures rarely stem from bad economic conditions, high prices, or tough competition. Instead, they are caused by a lack of personal preparation, poor networking habits, and a failure to deliver clear value. By mastering his 12.5 core principles, salespeople can transition out of a cold-calling grind and build an active ecosystem where clients eagerly seek them out.

In Bangladesh's hyper-competitive and rapidly scaling commercial sectors—spanning bustling tech agencies, consumer goods (FMCG) distribution networks, e-commerce startups, and real estate corporations across Dhaka and Chittagong—traditional, aggressive sales scripts are crashing down. Local buyers are smarter and more connected than ever before; they instantly sense when a salesperson is desperate or untrustworthy.

Little Red Book of Selling acts as an intense, high-energy, and completely practical handbook for the local business community. It strips away complex academic jargon, giving local retail managers, corporate business development leads, and startup founders a sharp blueprint for immediate success. It teaches you how to build a highly respected personal brand, ask brilliant questions that uncover enterprise pain points, eliminate price resistance by proving clear value, and build an unshakeable, referral-driven sales engine that guarantees long-term wealth.

Language: English.

Genre: B2B & B2C Sales.

Binding: সেলাই করা বাইন্ডিং

Quality: Premium Quality Books.

Printing: High Quality Printing.

Paper: Eye Friendly paper (Cream White)

Cover: Matt cover (Paperback)