The Buying Brain by A. K. Pradeep

The Buying Brain by neuromarketing researcher A. K. Pradeep explains how the brain actually processes advertising, packaging and pricing decisions, drawing on neuroscience research to reveal what really drives consumer choice beneath conscious awareness.

The book gives marketers and business readers a science-based framework for understanding purchase decisions rather than relying on guesswork.

Book details

• Author: A. K. Pradeep
• Subject: Neuromarketing, Consumer Psychology, Business
• Language: English
• Condition: New

Binding: সেলাই করা বাইন্ডিং
Quality: Premium Quality Books.
Printing: High Quality Printing.
Paper: Eye Friendly paper (Cream White)
Cover: Matt cover (Paperback).

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