Propaganda by Edward L. Bernays

Propaganda by Edward L. Bernays

Published in 1928, Propaganda is a seminal work on public relations and mass persuasion written by Edward Bernays, widely regarded as the "father of public relations."

The Invisible Government: Bernays posits that a small group of "invisible governors" controls the public mind, directing consumer habits, political choices, and cultural tastes without the public realizing it.

Engineering of Consent: Rather than relying on direct logic or facts, mass persuasion works by targeting unconscious desires, instincts, and social anxieties.

Third-Party Endorsements & Framing: A key strategy outlined is indirect manipulation—influencing opinion leaders, experts, and media outlets so that the public adopts a desired behavior organically.

Legacy: The book laid the blueprint for modern corporate PR, political campaigning, marketing strategies, and spin control across the 20th and 21st centuries.

Language: English.

Genre: Nonfiction.

Binding: সেলাই করা বাইন্ডিং

Quality: Premium Quality Books.

Printing: High Quality Printing.

Paper: Eye Friendly paper (Cream White)

Cover: Matt cover (Paperback).