Nudge by Richard H. Thaler and Cass R. Sunstein

Nudge by Nobel laureate economist Richard H. Thaler and legal scholar Cass R. Sunstein is the landmark book on "choice architecture" — how small, non-coercive changes in how options are presented can guide people toward better decisions without restricting freedom of choice.

Covering health, finance, and public policy, the book has directly influenced how governments and organisations design everyday decisions worldwide.

Book details

• Author: Richard H. Thaler & Cass R. Sunstein
• Subject: Behavioural Economics, Public Policy, Decision Making
• Language: English
• Condition: New

Binding: সেলাই করা বাইন্ডিং
Quality: Premium Quality Books.
Printing: High Quality Printing.
Paper: Eye Friendly paper (Cream White)
Cover: Matt cover (Paperback).

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