Marketing 7. 0: A Guide for Thinking Marketers in the Age of AI by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler

Marketing 7. 0: A Guide for Thinking Marketers in the Age of AI by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler

Marketing 7.0 explores how artificial intelligence, emerging technologies, and changing consumer expectations are transforming the world of marketing. Marketing experts Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan provide a forward-looking framework for marketers who want to understand how technology can be combined with human creativity, empathy, and strategic thinking.

The book examines the growing role of AI, automation, data, digital platforms, and intelligent technologies in customer engagement and marketing strategy. At the same time, it emphasizes that successful marketing cannot rely on technology alone. Brands must continue to understand human needs, build meaningful relationships, and create genuine value for customers.

Through practical insights and strategic concepts, the authors explore how businesses can adapt to rapidly changing markets, make smarter use of AI, personalize customer experiences, and remain relevant in an increasingly technology-driven environment.

Thought-provoking and highly relevant to today's business landscape, Marketing 7.0 is an excellent resource for marketers, entrepreneurs, business leaders, students, and anyone interested in the future of marketing and AI-powered business strategy.

Language: English.

Genre: Sales and marketing.

Binding: সেলাই করা বাইন্ডিং

Quality: Premium Quality Books.

Printing: High Quality Printing.

Paper: Eye Friendly paper (Cream White)

Cover: Matt cover (Paperback).