Marketing 6.0: The Future is Immersive by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler

Marketing 6.0: The Future is Immersive by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler

Marketing 6.0: The Future Is Immersive explores the next evolution of marketing, where physical and digital experiences increasingly come together to create deeper and more engaging connections with consumers. Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan examine how emerging technologies are transforming the way brands interact with customers.

The book explores the growing influence of immersive technologies, the metaverse, augmented reality (AR), virtual reality (VR), artificial intelligence, and spatial experiences. The authors explain how businesses can use these technologies to move beyond traditional digital marketing and create interactive experiences that engage customers on a deeper level.

At the same time, Marketing 6.0 emphasizes that technology should enhance—not replace—the human side of marketing. The authors discuss how brands can combine digital innovation with physical experiences, community, creativity, and human connection to build stronger customer relationships.

Forward-looking and practical, Marketing 6.0 provides valuable insights for marketers, entrepreneurs, business leaders, students, and anyone interested in the future of immersive marketing, digital transformation, and customer experience.

Language: English.

Genre: Sales and marketing.

Binding: সেলাই করা বাইন্ডিং

Quality: Premium Quality Books.

Printing: High Quality Printing.

Paper: Eye Friendly paper (Cream White)

Cover: Matt cover (Paperback).