Marketing 4.0 by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler

Marketing 4.0 by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler

Marketing 4.0 explores how marketing is evolving as businesses move from traditional approaches toward an increasingly connected and digital world. Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan explain how marketers can adapt to changing consumer behavior and build stronger relationships across both online and offline channels.

The book examines the growing importance of digital connectivity, social media, online communities, customer engagement, and brand advocacy. Rather than suggesting that traditional marketing has disappeared, the authors explain how traditional and digital methods can work together to guide customers through their purchasing journey.

A key focus of the book is the shift from simply attracting customers to engaging them and turning them into loyal advocates. The authors introduce practical concepts and frameworks for understanding customer behavior, building meaningful connections, and creating marketing strategies that work in a highly connected marketplace.

Practical, insightful, and relevant to modern business, Marketing 4.0 is an excellent resource for marketers, entrepreneurs, business owners, students, and professionals who want to understand digital transformation and develop effective strategies for reaching today's connected consumers.

Language: English.

Genre: Sales and marketing.

Binding: সেলাই করা বাইন্ডিং

Quality: Premium Quality Books.

Printing: High Quality Printing.

Paper: Eye Friendly paper (Cream White)

Cover: Matt cover (Paperback).