Influence and Persuasion (HBR Emotional Intelligence Series) by Harvard Business Review

Influence and Persuasion (HBR Emotional Intelligence Series)

A sharp, research-backed, and highly practical guide to the art of influence and persuasion in the workplace — from the world’s most trusted business authority, Harvard Business Review. Part of the acclaimed HBR Emotional Intelligence Series, this compact volume distils the essential science of persuasion into actionable insights for leaders, managers, and professionals at every level.

About the Book

• Draws on HBR’s best and most widely read research on persuasion, influence, and the psychology of decision-making
• Covers the foundational principles of influence — including credibility, emotional connection, framing, and reciprocity — with clear, real-world application
• Features contributions from leading experts including Robert Cialdini, Nick Morgan, and other top researchers in behavioural science and leadership
• Explores how to tailor your message to different audiences, overcome resistance, and build genuine buy-in rather than compliance
• Part of the HBR Emotional Intelligence Series — compact, beautifully designed, and built for busy professionals who want high-impact insights fast

Why Read This Book?

• Harvard Business Review is the world’s most trusted source of management and leadership insight — used by professionals in every industry and country
• Grounded in rigorous research but written for practical application — not academic theory
• Perfect for managers, team leaders, salespeople, entrepreneurs, and anyone who needs to communicate, collaborate, and lead effectively
• Ideal for fans of Influence by Robert Cialdini, Never Split the Difference, and Thinking, Fast and Slow

Book Details

Language: English
Binding: সেলাই করা বাইন্ডিং
Quality: Premium Quality Books.
Printing: High Quality Printing.
Paper: Eye Friendly paper (Cream White)
Cover: Matt cover (Paperback).