How Brands Grow: What Marketers Don't Know by Byron Sharp

How Brands Grow: What Marketers Don't Know by Byron Sharp

Overview: Forget everything you thought you knew about "brand loyalty" and "target niches." Byron Sharp provides evidence-based answers to how brands actually grow in the real world. He argues that most marketing textbooks are based on theories that don't hold up under scientific scrutiny.

Instead of trying to deepen loyalty among existing customers, Sharp proves that growth comes from increasing reach and making your brand easier to buy for "light buyers." This book introduces the fundamental laws of marketing that every professional must understand to build a sustainable, growing brand.

If you are a marketer in Bangladesh looking to take a local brand to the national or global level, this book is your roadmap. It moves away from "creative guessing" and moves toward "predictable science." It is a favorite among executives at companies like Coca-Cola, P&G, and Unilever because it provides a clear, data-driven strategy for winning market share.