Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price by Keenan

 Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price by Keenan

Most sales training teaches you to find a lead, pitch your product’s features, handle objections, and ask for the sale. Keenan calls this approach old, ineffective, and entirely self-serving. Customers don’t care about your product, your features, or how long your company has been in business. They only care about one thing: escaping their current pain.

Gap Selling introduces a simple yet powerful premise: selling is nothing more than guiding a customer from their current, flawed reality to a desired, better future state. The space between these two points is The Gap. The larger the gap you can uncover, the higher the value of your solution, and the easier it is to close the deal.

In the rapidly evolving corporate, tech, and service sectors of Bangladesh, traditional "relationship-based" selling (taking clients out for coffee, sweet-talking, or offering discounts) is losing its power. Modern corporate buyers are smart, busy, and protective of their budgets.

Gap Selling is an absolute must-read for startup founders, B2B account executives, SaaS salespeople, and agency owners across the country. It completely rewires your brain, giving you a repeatable framework to diagnose client problems accurately, build massive urgency, and close deals based on real value rather than cheap discounts.

Language: English.

Genre: Business.

Binding: সেলাই করা বাইন্ডিং

Quality: Premium Quality Books.

Printing: High Quality Printing.

Paper: Eye Friendly paper (Cream White)

Cover: Matt cover (Paperback)