Data-Driven Marketing by Mark Jeffery

Data-Driven Marketing by Mark Jeffery

Data-Driven Marketing is a practical guide to using data, analytics, and measurable metrics to make smarter marketing decisions. Mark Jeffery explains how businesses can move beyond intuition and guesswork by using reliable data to understand customers, evaluate campaigns, allocate marketing budgets, and improve overall performance.

The book introduces 15 essential marketing metrics, covering areas such as customer satisfaction, retention, conversion rates, return on investment, brand awareness, and digital marketing performance. Jeffery demonstrates how these metrics can help marketers identify what is working, discover opportunities for improvement, and connect marketing activities with business results.

Through real-world examples and research from leading companies, the book provides a framework for building a more analytical and accountable marketing organization. It also explores how companies can combine technology, data, and strategic thinking to create more effective marketing programs.

Clear, practical, and highly relevant to modern business, Data-Driven Marketing is an excellent resource for marketers, business leaders, entrepreneurs, analysts, and students who want to understand how data can transform marketing strategy and drive measurable results.

Language: English.

Genre: Sales and marketing.

Binding: সেলাই করা বাইন্ডিং

Quality: Premium Quality Books.

Printing: High Quality Printing.

Paper: Eye Friendly paper (Cream White)

Cover: Matt cover (Paperback).