Choose: The Single Most Important Decision Before Starting Your Business by Ryan Levesque

Choose: The Single Most Important Decision Before Starting Your Business by  Ryan Levesque 

The absolute deadliest mistake a budding entrepreneur can make is starting with the question: "What product or service do I want to create?"

Levesque completely flips this traditional approach on its head. He argues that products are highly fleeting and transient, but markets endure. If you choose a structurally flawed market filled with people who cannot or will not spend money, even the most brilliant marketing campaign or product design will fail to save your business.

The book functions as a data-backed testing lab, walking the reader through a strict, data-fueled elimination process. By analyzing search volumes, competitor landscapes, and consumer behavioral archetypes, Levesque reveals exactly how to identify a lucrative, highly sustainable niche that is structurally hardwired for long-term profit.

In Bangladesh's booming startup and digital ecosystem—where thousands of young entrepreneurs, Facebook f-commerce merchants, and tech founders are launching new ventures every single month—the rate of business failure remains incredibly high. A significant percentage of local startups shut down within their first two years, not due to a lack of hard work or capital, but because they built products for a market that was simply too small, too poor, or completely indifferent to the solution.

Choose provides a highly necessary, protective operational shield for the Bangladeshi business sector. By substituting emotional guesswork with concrete, internet-age market diagnostics, this book prevents founders from pouring their life savings into dead-end ideas. Whether you are an engineer in Dhaka designing a new software platform, or an artisan in Chittagong setting up a global export store, Levesque's rigorous screening matrix helps local innovators de-risk their investments, discover highly profitable global niches, and build inherently stable, cash-flow-positive enterprises from the start.

Language: English.

Genre: Business Strategy.

Binding: সেলাই করা বাইন্ডিং

Quality: Premium Quality Books.

Printing: High Quality Printing.

Paper: Eye Friendly paper (Cream White)

Cover: Matt cover (Paperback).