Breakthrough advertising by Eugene M. Schwartz

Breakthrough advertising by Eugene M. Schwartz

Overview: First published in 1966, Breakthrough Advertising remains the most profound book ever written on the subject of marketing. Eugene Schwartz explains that an advertiser cannot create desire for a product; they can only channel the pre-existing desires of millions of people onto a specific product.

This book introduces legendary concepts like the "Stages of Awareness" and "Market Sophistication," which help you understand exactly where your customer's mind is before you even write a single word of copy.

This is not a beginner’s "how-to" guide; it is an advanced manual for those who want to reach the top 1% of the marketing world. If you find that your ads are failing or your sales have plateaued, Schwartz’s frameworks will show you exactly where you are losing your audience. For digital marketers and business owners in Bangladesh's growing e-commerce sector, this book is an invaluable secret weapon.

Language: English.

Genre: Marketing.

Binding: সেলাই করা বাইন্ডিং

Quality: Premium Quality Books.

Printing: High Quality Printing.

Paper: Eye Friendly paper (Cream White)

Cover: Matt cover (Paperback)