{"product_id":"the-luxury-strategy-kapferer-bastien","title":"The Luxury Strategy by Jean-Noël Kapferer and Vincent Bastien","description":"\u003cp\u003e\u003cstrong\u003eThe Luxury Strategy\u003c\/strong\u003e by \u003cstrong\u003eJean-Noël Kapferer\u003c\/strong\u003e and \u003cstrong\u003eVincent Bastien\u003c\/strong\u003e is a landmark business book arguing that luxury brands must be managed by rules that directly contradict conventional marketing wisdom.\u003c\/p\u003e\n\u003cp\u003eDrawing on decades of experience with major luxury houses, the authors lay out their \"anti-laws of marketing\" — showing why scarcity, higher prices and limited access build a luxury brand rather than undermine it.\u003c\/p\u003e\u003ch3\u003eBook details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Jean-Noël Kapferer \u0026amp; Vincent Bastien\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubject:\u003c\/strong\u003e Luxury Marketing, Brand Strategy, Business\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e সেলাই করা বাইন্ডিং\u003cbr\u003e\n\u003cstrong\u003eQuality:\u003c\/strong\u003e Premium Quality Books.\u003cbr\u003e\n\u003cstrong\u003ePrinting:\u003c\/strong\u003e High Quality Printing.\u003cbr\u003e\n\u003cstrong\u003ePaper:\u003c\/strong\u003e Eye Friendly paper (Cream White)\u003cbr\u003e\n\u003cstrong\u003eCover:\u003c\/strong\u003e Matt cover (Paperback).\u003c\/p\u003e\u003cp\u003eOrder online in Bangladesh with fast home delivery across Dhaka, Chattogram, Khulna, Sylhet, Rajshahi and all districts. Cash on delivery available.\u003c\/p\u003e","brand":"Royal Books BD","offers":[{"title":"Default Title","offer_id":67612913139897,"sku":null,"price":350.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/0874\/6169\/files\/The_Luxury_Strategy.jpg?v=1790770627","url":"https:\/\/royalbooksbd.com\/products\/the-luxury-strategy-kapferer-bastien","provider":"Royal Books BD","version":"1.0","type":"link"}