{"product_id":"the-lost-art-of-closing","title":"The Lost Art of Closing: Winning the Ten Commitments That Drive Sales by Anthony Iannarino","description":"\u003ch2\u003eThe Lost Art of Closing: Winning the Ten Commitments That Drive Sales by Anthony Iannarino\u003c\/h2\u003e\n\u003cp data-path-to-node=\"6\"\u003eAsk any old-school sales manager about closing, and they will likely give you clichés like \u003ci data-path-to-node=\"6\" data-index-in-node=\"91\"\u003e\"Always Be Closing\"\u003c\/i\u003e (ABC) or pressure tactics designed to force a client to sign a contract on the spot. Anthony Iannarino argues that this aggressive approach is completely dead in the modern B2B (Business-to-Business) world. Today's buyers are highly informed, risk-averse, and completely immune to high-pressure closing lines.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eIannarino flips the traditional script by proving that \u003cb data-path-to-node=\"7\" data-index-in-node=\"55\"\u003eclosing is not a single, explosive event that happens at the very end of a sale.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"8\"\u003eInstead, closing is a continuous, natural process of winning \u003cb data-path-to-node=\"8\" data-index-in-node=\"61\"\u003eTen Distinct Commitments\u003c\/b\u003e from the prospect throughout the entire sales journey. If you lose a sale at the final stage, it isn't because your final pitch was weak; it is because you skipped or failed to secure one of the foundational commitments earlier in the relationship. This book provides a masterclass on how to control the sales conversation, act as a trusted advisor, and guide clients seamlessly toward a final \"Yes.\"\u003c\/p\u003e\n\u003cp data-path-to-node=\"38\"\u003eIn Bangladesh’s rapidly expanding corporate sectors—from tech startups and software houses to logistics, manufacturing, and real estate—the sales landscape is shifting dramatically. B2B clients are no longer swayed by smooth-talking agents carrying sweet boxes. Local corporate buyers are sharper, highly numbers-driven, and increasingly skeptical of vague promises.\u003c\/p\u003e\n\u003cp data-path-to-node=\"39\"\u003e\u003ci data-path-to-node=\"39\" data-index-in-node=\"0\"\u003eThe Lost Art of Closing\u003c\/i\u003e is an absolute goldmine for local sales executives, account managers, corporate real estate agents, and startup founders across Dhaka and Chittagong. It provides a flawless, logical script to handle long, complex corporate sales cycles. It strips away the anxiety of \"asking for the money\" and equips you with a beautifully professional, respectful, and highly effective roadmap to crush your targets and build deep, long-term corporate partnerships.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLanguage: English.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eGenre: B2B Marketing .\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBinding: সেলাই করা বাইন্ডিং\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eQuality: Premium Quality Books.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePrinting: High Quality Printing.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePaper: Eye Friendly paper (Cream White)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCover: Matt cover (Paperback)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Royal Books BD","offers":[{"title":"Default Title","offer_id":47215542567097,"sku":null,"price":250.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/0874\/6169\/files\/The_Lost_Art_of_Closing.jpg?v=1779125352","url":"https:\/\/royalbooksbd.com\/products\/the-lost-art-of-closing","provider":"Royal Books BD","version":"1.0","type":"link"}