{"product_id":"the-little-red-book-of-selling","title":"The Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer","description":"\u003ch2\u003eThe Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer\u003c\/h2\u003e\n\u003cp data-path-to-node=\"6\"\u003eMost sales training programs focus heavily on teaching salespeople \u003ci data-path-to-node=\"6\" data-index-in-node=\"67\"\u003ehow to sell\u003c\/i\u003e. Gitomer completely flips this model around, stating that this is the wrong question entirely. The only thing that truly matters in commerce is understanding \u003cb data-path-to-node=\"6\" data-index-in-node=\"237\"\u003ewhy people buy\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eAs Gitomer famously writes:\u003c\/p\u003e\n\u003cblockquote data-path-to-node=\"8\"\u003e\n\u003cp data-path-to-node=\"8,0\"\u003e\u003ci data-path-to-node=\"8,0\" data-index-in-node=\"0\"\u003e\"People don't like to be sold, but they love to buy.\"\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp data-path-to-node=\"9\"\u003eThe book serves as a fast-paced, high-energy, and deeply practical guide designed to strip away excuses. Gitomer argues that sales failures rarely stem from bad economic conditions, high prices, or tough competition. Instead, they are caused by a lack of personal preparation, poor networking habits, and a failure to deliver clear value. By mastering his 12.5 core principles, salespeople can transition out of a cold-calling grind and build an active ecosystem where clients eagerly seek them out.\u003c\/p\u003e\n\u003cp data-path-to-node=\"30\"\u003eIn Bangladesh's hyper-competitive and rapidly scaling commercial sectors—spanning bustling tech agencies, consumer goods (FMCG) distribution networks, e-commerce startups, and real estate corporations across Dhaka and Chittagong—traditional, aggressive sales scripts are crashing down. Local buyers are smarter and more connected than ever before; they instantly sense when a salesperson is desperate or untrustworthy.\u003c\/p\u003e\n\u003cp data-path-to-node=\"31\"\u003e\u003ci data-path-to-node=\"31\" data-index-in-node=\"0\"\u003eLittle Red Book of Selling\u003c\/i\u003e acts as an intense, high-energy, and completely practical handbook for the local business community. It strips away complex academic jargon, giving local retail managers, corporate business development leads, and startup founders a sharp blueprint for immediate success. It teaches you how to build a highly respected personal brand, ask brilliant questions that uncover enterprise pain points, eliminate price resistance by proving clear value, and build an unshakeable, referral-driven sales engine that guarantees long-term wealth.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLanguage: English.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eGenre: B2B \u0026amp; B2C Sales.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBinding: সেলাই করা বাইন্ডিং\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eQuality: Premium Quality Books.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePrinting: High Quality Printing.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePaper: Eye Friendly paper (Cream White)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCover: Matt cover (Paperback)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Royal Books BD","offers":[{"title":"Default Title","offer_id":47220609548473,"sku":null,"price":230.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/0874\/6169\/files\/The_Little_Red_Book_of_Selling.jpg?v=1779191230","url":"https:\/\/royalbooksbd.com\/products\/the-little-red-book-of-selling","provider":"Royal Books BD","version":"1.0","type":"link"}