{"product_id":"spin-selling","title":"SPIN Selling: Situation Problem Implication Need-payoff by Neil Rackham","description":"\u003ch2\u003eSPIN Selling: Situation Problem Implication Need-payoff by Neil Rackham\u003c\/h2\u003e\n\u003cp data-path-to-node=\"6\"\u003eBefore Neil Rackham’s groundbreaking research, sales training taught everyone the same basic tactics: open aggressively, pitch features, handle objections, and use slick closing techniques. Rackham discovered that while these aggressive tactics work well for selling cheap products (like magazines or retail clothing), they actually \u003ci data-path-to-node=\"6\" data-index-in-node=\"333\"\u003edestroy\u003c\/i\u003e relationships and kill deals in major corporate B2B sales.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eIn a large sale, the buyer is taking a significant financial and professional risk. They don't want a smooth-talking salesperson; they want a consultant who deeply understands their business problems. \u003ci data-path-to-node=\"7\" data-index-in-node=\"201\"\u003eSPIN Selling\u003c\/i\u003e introduces a systematic framework of asking highly structured questions that guide a buyer to realize the massive financial impact of their problems and practically beg for your solution.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eAs Bangladesh's corporate sector moves away from basic trading and into complex B2B services, SaaS models, corporate banking, and large-scale industrial logistics, traditional \"hard selling\" is dead. Corporate decision-makers in Dhaka are highly sophisticated and budget-conscious.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLanguage: English.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eGenre: Business Strategy.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBinding: সেলাই করা বাইন্ডিং\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eQuality: Premium Quality Books.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePrinting: High Quality Printing.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePaper: Eye Friendly paper (Cream White)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCover: Matt cover (Paperback)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Royal Books BD","offers":[{"title":"Default Title","offer_id":47180974031033,"sku":null,"price":240.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/0874\/6169\/files\/833015.jpg?v=1779002578","url":"https:\/\/royalbooksbd.com\/products\/spin-selling","provider":"Royal Books BD","version":"1.0","type":"link"}