{"product_id":"scientific-advertising","title":"Scientific Advertising by Claude C. Hopkins","description":"\u003ch2\u003eScientific Advertising by Claude C. Hopkins\u003c\/h2\u003e\n\u003cp data-path-to-node=\"6\"\u003eOverview: Long before the internet, Google Analytics, or Facebook tracking pixels, Claude C. Hopkins discovered that advertising operates on fixed, universal principles. As a pioneer of \"direct-response marketing,\" Hopkins believed that the sole purpose of advertising is to make a sale—and that every single dollar spent on an ad must justify itself through measurable returns.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eBy using tracked coupons, split-testing headlines, and meticulously measuring mail-order results, Hopkins turned advertising into a predictable science. \u003ci data-path-to-node=\"7\" data-index-in-node=\"153\"\u003eScientific Advertising\u003c\/i\u003e distills these timeless laws, proving that human psychology does not change, and that the core drivers of consumer behavior remain the same across generations.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eIn the age of social media marketing, performance ads, and algorithm-driven copywriting, \u003ci data-path-to-node=\"13\" data-index-in-node=\"89\"\u003eScientific Advertising\u003c\/i\u003e is more relevant than ever. For marketers, agency owners, copywriters, and e-commerce entrepreneurs in Bangladesh, this book is an absolute goldmine. It cuts through the modern \"noise\" of vanity metrics (like likes and views) and forces you to focus on the only metric that truly matters: \u003cb data-path-to-node=\"13\" data-index-in-node=\"401\"\u003econversion and profit\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLanguage: English.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eGenre: Business.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBinding: সেলাই করা বাইন্ডিং\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eQuality: Premium Quality Books.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePrinting: High Quality Printing.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePaper: Eye Friendly paper (Cream White)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCover: Matt cover (Paperback)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Royal Books BD","offers":[{"title":"Default Title","offer_id":47177407267001,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/0874\/6169\/files\/f88124f2-6869-47f8-aeee-1fd3116e3c41.jpg?v=1778943455","url":"https:\/\/royalbooksbd.com\/products\/scientific-advertising","provider":"Royal Books BD","version":"1.0","type":"link"}