{"product_id":"propaganda","title":"Propaganda by Edward L. Bernays","description":"\u003ch2\u003ePropaganda by Edward L. Bernays\u003c\/h2\u003e\n\u003cp\u003ePublished in 1928, \u003cb\u003ePropaganda\u003c\/b\u003e is a seminal work on public relations and mass persuasion written by Edward Bernays, widely regarded as the \"father of public relations.\"\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe Invisible Government:\u003c\/b\u003e Bernays posits that a small group of \"invisible governors\" controls the public mind, directing consumer habits, political choices, and cultural tastes without the public realizing it.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eEngineering of Consent:\u003c\/b\u003e Rather than relying on direct logic or facts, mass persuasion works by targeting unconscious desires, instincts, and social anxieties.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThird-Party Endorsements \u0026amp; Framing:\u003c\/b\u003e A key strategy outlined is indirect manipulation—influencing opinion leaders, experts, and media outlets so that the public adopts a desired behavior organically.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLegacy:\u003c\/b\u003e The book laid the blueprint for modern corporate PR, political campaigning, marketing strategies, and spin control across the 20th and 21st centuries.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLanguage: English.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eGenre: Nonfiction.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBinding: সেলাই করা বাইন্ডিং\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eQuality: Premium Quality Books.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePrinting: High Quality Printing.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePaper: Eye Friendly paper (Cream White)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCover: Matt cover (Paperback).\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Royal Books BD","offers":[{"title":"Default Title","offer_id":49047410442425,"sku":null,"price":170.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/0874\/6169\/files\/Propaganda.jpg?v=1788080338","url":"https:\/\/royalbooksbd.com\/products\/propaganda","provider":"Royal Books BD","version":"1.0","type":"link"}