{"product_id":"mastering-the-complex-sale","title":"Mastering the Complex Sale: How to Compete and Win When the Stakes are High! by Jeff Thull","description":"\u003ch2\u003eMastering the Complex Sale: How to Compete and Win When the Stakes are High! by Jeff Thull\u003c\/h2\u003e\n\u003cp data-path-to-node=\"6\"\u003eIn a simple transaction, a salesperson focuses on pitching the features and benefits of a product to secure a quick signature. In contrast, a \u003cb data-path-to-node=\"6\" data-index-in-node=\"142\"\u003ecomplex sale\u003c\/b\u003e features long sales cycles, millions of dollars in budget, multi-tiered buying committees, aggressive competitors, and a massive risk of failure for the customer. Jeff Thull's core argument is that traditional, aggressive selling techniques are completely fatal in these high-stakes environments.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eThe second edition of this masterpiece refines the \u003cb data-path-to-node=\"7\" data-index-in-node=\"51\"\u003ePrime Process\u003c\/b\u003e, a highly structured framework that shifts the salesperson's role from a biased vendor trying to push a product to an objective consultant helping the customer solve a critical business problem. Thull demonstrates that the ultimate source of friction in enterprise sales isn't the competition—it is the customer's internal confusion and fear of making an expensive mistake. By systematically guiding clients through a transparent process of diagnosing problems and quantifying the cost of inaction, sales professionals can eliminate customer paralysis, bypass brutal price wars, and protect their profit margins.\u003c\/p\u003e\n\u003cp\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c\/p\u003e\n\u003cdiv class=\"code-block ng-tns-c3299913081-66 ng-animate-disabled ng-trigger ng-trigger-codeBlockRevealAnimation\" data-hveid=\"0\" data-ved=\"0CAAQhtANahgKEwiGwMf5i8aUAxUAAAAAHQAAAAAQogE\"\u003e\n\u003c!----\u003e\n\u003cdiv class=\"formatted-code-block-internal-container ng-tns-c3299913081-66\"\u003e\n\u003cdiv class=\"animated-opacity ng-tns-c3299913081-66\"\u003e\n\u003c!----\u003e\n\u003cpre class=\"ng-tns-c3299913081-66\"\u003e\u003ccode role=\"text\" data-test-id=\"code-content\" class=\"code-container formatted ng-tns-c3299913081-66 no-decoration-radius\"\u003e\u003c\/code\u003e\u003cbr\u003e\u003c\/pre\u003e\n\u003cp data-path-to-node=\"29\"\u003eIn our fast-growing economic landscape—where major conglomerates, financial technology groups, tech agencies, and infrastructure providers are rapidly scaling up—the nature of corporate transactions has grown incredibly complex. Many local sales teams and account executives are still relying on old-school, aggressive transactional styles. They try to win major corporate contracts through superficial networking, intense wining-and-dining, and sudden, desperate price slashing. This outdated strategy results in frustratingly long delays, collapsed profit margins, and exhausting sales cycles that ultimately go nowhere.\u003c\/p\u003e\n\u003cp data-path-to-node=\"30\"\u003e\u003ci data-path-to-node=\"30\" data-index-in-node=\"0\"\u003eMastering the Complex Sale\u003c\/i\u003e offers an essential, game-changing upgrade for our professional sales culture. Jeff Thull provides our enterprise leaders, corporate account managers, and business founders with a world-class, intellectually sharp, and highly ethical framework to handle big corporate deals. For any business looking to step away from exhausting price cuts, win highly competitive international contracts, and build long-term, multi-million-dollar partnerships with massive corporations, this masterpiece is a vital roadmap to success.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLanguage: English.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eGenre: B2B Sales Strategy\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBinding: সেলাই করা বাইন্ডিং\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eQuality: Premium Quality Books.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePrinting: High Quality Printing.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePaper: Eye Friendly paper (Cream White)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCover: Matt cover (Paperback).\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Royal Books BD","offers":[{"title":"Default Title","offer_id":47222762176697,"sku":null,"price":250.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/0874\/6169\/files\/Mastering_the_Complex_Sale.jpg?v=1779220179","url":"https:\/\/royalbooksbd.com\/products\/mastering-the-complex-sale","provider":"Royal Books BD","version":"1.0","type":"link"}