{"product_id":"marketing-5-0","title":"Marketing 5.0: Technology for Humanity by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler","description":"\u003ch2\u003eMarketing 5.0: Technology for Humanity by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler\u003c\/h2\u003e\n\u003cp\u003eMarketing 5.0: Technology for Humanity explores how businesses can use emerging technologies to create better customer experiences while keeping human needs at the center of marketing. Marketing experts Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan examine the changing relationship between technology, consumers, and businesses in the digital age.\u003c\/p\u003e\n\u003cp\u003eThe book explores technologies such as artificial intelligence, big data, automation, augmented reality, virtual reality, and the Internet of Things, explaining how they can be applied to different stages of the customer journey. Rather than viewing technology as an end in itself, the authors emphasize using it to solve real customer problems, improve personalization, and create meaningful value.\u003c\/p\u003e\n\u003cp\u003eThrough practical frameworks and real-world examples, Marketing 5.0 examines topics including data-driven marketing, predictive analytics, contextual marketing, augmented marketing, and agile marketing. It also addresses the challenges businesses face when adopting advanced technology while maintaining authentic human connections.\u003c\/p\u003e\n\u003cp\u003ePractical, forward-looking, and highly relevant to modern business, Marketing 5.0 is an excellent resource for marketers, entrepreneurs, business leaders, students, and anyone interested in technology-driven marketing and the future of customer engagement.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLanguage: English.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eGenre: Sales and marketing.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBinding: সেলাই করা বাইন্ডিং\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eQuality: Premium Quality Books.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePrinting: High Quality Printing.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePaper: Eye Friendly paper (Cream White)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCover: Matt cover (Paperback).\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Royal Books BD","offers":[{"title":"Default Title","offer_id":48622682964153,"sku":null,"price":250.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/0874\/6169\/files\/Marketing_5.0.jpg?v=1787167067","url":"https:\/\/royalbooksbd.com\/products\/marketing-5-0","provider":"Royal Books BD","version":"1.0","type":"link"}