{"product_id":"how-brands-grow","title":"How Brands Grow: What Marketers Don't Know by Byron Sharp","description":"\u003ch2\u003eHow Brands Grow: What Marketers Don't Know by Byron Sharp\u003c\/h2\u003e\n\u003cp\u003eOverview: Forget everything you thought you knew about \"brand loyalty\" and \"target niches.\" Byron Sharp provides evidence-based answers to how brands actually grow in the real world. He argues that most marketing textbooks are based on theories that don't hold up under scientific scrutiny.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eInstead of trying to deepen loyalty among existing customers, Sharp proves that growth comes from \u003cb data-path-to-node=\"6\" data-index-in-node=\"98\"\u003eincreasing reach\u003c\/b\u003e and making your brand easier to buy for \"light buyers.\" This book introduces the fundamental laws of marketing that every professional must understand to build a sustainable, growing brand.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eIf you are a marketer in Bangladesh looking to take a local brand to the national or global level, this book is your roadmap. It moves away from \"creative guessing\" and moves toward \"predictable science.\" It is a favorite among executives at companies like Coca-Cola, P\u0026amp;G, and Unilever because it provides a clear, data-driven strategy for winning market share.\u003c\/p\u003e\n\u003csection id=\"shopify-section-template--21334189375673__main\" class=\"shopify-section section\"\u003e\n\u003cdiv class=\"page-width\"\u003e\n\u003cdiv class=\"product product--medium product--left product--thumbnail product--mobile-hide grid grid--1-col grid--2-col-tablet\"\u003e\n\u003cdiv class=\"product__info-wrapper grid__item scroll-trigger animate--slide-in\"\u003e\n\u003csection id=\"ProductInfo-template--21334189375673__main\" class=\"product__info-container product__column-sticky\"\u003e\n\u003cdiv class=\"product__description rte quick-add-hidden\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLanguage: English.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eGenre: Business Science.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBinding: সেলাই করা বাইন্ডিং\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eQuality: Premium Quality Books.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePrinting: High Quality Printing.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePaper: Eye Friendly paper (Cream White)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCover: Matt cover (Paperback)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-block-AbTNjUDdGSldnOEd5a__judge_me_reviews_preview_badge_MPK6Xc\" class=\"shopify-block shopify-app-block\"\u003e\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Royal Books BD","offers":[{"title":"Default Title","offer_id":47145507127481,"sku":null,"price":250.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/0874\/6169\/files\/How_Brands_Grow.jpg?v=1778593399","url":"https:\/\/royalbooksbd.com\/products\/how-brands-grow","provider":"Royal Books BD","version":"1.0","type":"link"}