{"product_id":"gap-selling","title":"Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price by Keenan","description":"\u003ch2\u003e Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price by Keenan\u003c\/h2\u003e\n\u003cp data-path-to-node=\"6\"\u003eMost sales training teaches you to find a lead, pitch your product’s features, handle objections, and ask for the sale. Keenan calls this approach old, ineffective, and entirely self-serving. Customers don’t care about your product, your features, or how long your company has been in business. They only care about one thing: \u003cb data-path-to-node=\"6\" data-index-in-node=\"327\"\u003eescaping their current pain.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003e\u003ci data-path-to-node=\"7\" data-index-in-node=\"0\"\u003eGap Selling\u003c\/i\u003e introduces a simple yet powerful premise: selling is nothing more than guiding a customer from their current, flawed reality to a desired, better future state. The space between these two points is \u003cb data-path-to-node=\"7\" data-index-in-node=\"210\"\u003eThe Gap\u003c\/b\u003e. The larger the gap you can uncover, the higher the value of your solution, and the easier it is to close the deal.\u003c\/p\u003e\n\u003cp data-path-to-node=\"17\"\u003eIn the rapidly evolving corporate, tech, and service sectors of Bangladesh, traditional \"relationship-based\" selling (taking clients out for coffee, sweet-talking, or offering discounts) is losing its power. Modern corporate buyers are smart, busy, and protective of their budgets.\u003c\/p\u003e\n\u003cp data-path-to-node=\"18\"\u003e\u003ci data-path-to-node=\"18\" data-index-in-node=\"0\"\u003eGap Selling\u003c\/i\u003e is an absolute must-read for startup founders, B2B account executives, SaaS salespeople, and agency owners across the country. It completely rewires your brain, giving you a repeatable framework to diagnose client problems accurately, build massive urgency, and close deals based on real value rather than cheap discounts.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLanguage: English.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eGenre: Business.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBinding: সেলাই করা বাইন্ডিং\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eQuality: Premium Quality Books.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePrinting: High Quality Printing.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePaper: Eye Friendly paper (Cream White)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCover: Matt cover (Paperback)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Royal Books BD","offers":[{"title":"Default Title","offer_id":47177603317945,"sku":null,"price":270.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/0874\/6169\/files\/Gap_Selling.jpg?v=1778921379","url":"https:\/\/royalbooksbd.com\/products\/gap-selling","provider":"Royal Books BD","version":"1.0","type":"link"}