{"product_id":"breakthrough-advertising","title":"Breakthrough advertising by Eugene M. Schwartz","description":"\u003ch2\u003eBreakthrough advertising by Eugene M. Schwartz\u003c\/h2\u003e\n\u003cp data-path-to-node=\"5\"\u003eOverview: First published in 1966, \u003ci data-path-to-node=\"5\" data-index-in-node=\"25\"\u003eBreakthrough Advertising\u003c\/i\u003e remains the most profound book ever written on the subject of marketing. Eugene Schwartz explains that an advertiser cannot \u003ci data-path-to-node=\"5\" data-index-in-node=\"174\"\u003ecreate\u003c\/i\u003e desire for a product; they can only channel the \u003cb data-path-to-node=\"5\" data-index-in-node=\"229\"\u003epre-existing desires\u003c\/b\u003e of millions of people onto a specific product.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eThis book introduces legendary concepts like the \u003cb data-path-to-node=\"6\" data-index-in-node=\"49\"\u003e\"Stages of Awareness\"\u003c\/b\u003e and \u003cb data-path-to-node=\"6\" data-index-in-node=\"75\"\u003e\"Market Sophistication,\"\u003c\/b\u003e which help you understand exactly where your customer's mind is before you even write a single word of copy.\u003c\/p\u003e\n\u003cp data-path-to-node=\"10\"\u003eThis is not a beginner’s \"how-to\" guide; it is an advanced manual for those who want to reach the top 1% of the marketing world. If you find that your ads are failing or your sales have plateaued, Schwartz’s frameworks will show you exactly where you are losing your audience. For digital marketers and business owners in Bangladesh's growing e-commerce sector, this book is an invaluable secret weapon.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLanguage: English.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eGenre: Marketing.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBinding: সেলাই করা বাইন্ডিং\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eQuality: Premium Quality Books.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePrinting: High Quality Printing.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePaper: Eye Friendly paper (Cream White)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCover: Matt cover (Paperback)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Royal Books BD","offers":[{"title":"Default Title","offer_id":47145156083897,"sku":null,"price":230.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/0874\/6169\/files\/Breakthrough_advertising.jpg?v=1778584232","url":"https:\/\/royalbooksbd.com\/products\/breakthrough-advertising","provider":"Royal Books BD","version":"1.0","type":"link"}